Blog

Most small business owners who use accounting software quickly master the basics. They automate processes like invoicing and payroll, track expenses and view real time financial reports to manage cash flow and make better business decisions. But what many business owners don’t take advantage of are key insights that can improve customer care and increase sales. So we are talking the nitty gritty analysis.  What do those numbers actually mean…  Read more

Teamwork is something that a business needs to succeed. So how is it possible to build a growing brand and business with a virtual team? How do you flip the traditional business model into a virtual business model without losing the relationships? Well – I am so glad you asked. OK – so you didn’t exactly ask – but I bet you are wondering how the heck I have built…  Read more

I am a big believer that whilst I run my small business, community comes before competition. Relationships come before profit. And happiness comes before growth. Yes, I have over 100,000 competitors in the accounting & bookkeeping space in Australia alone – but I see those people as my mentors, my rocks, my shoulders to cry on, my support network to learn from and my community first and foremost. “Call me…  Read more

The closer we get to 30 June and End of Financial Year – the more times I see the phrase “Buy now, so you can get a tax deduction this financial year”. I truly wonder how many unsuspecting business owners get sucked into this sales tactic – when they don’t even know or understand their tax position in the first place. “You see, a tax deduction is not the same…  Read more

Why would an accountant start a milestone card business? Because I feel like a failure. I see things on social media and I feel like the most imperfect person, and it stresses me out. When I see those “perfect mums” who are running a business, have the perfect home life, make perfect dinners, get enough sleep, have a social life, have time to work out and still build a successful…  Read more

Kind of pisses me off that I have to write this post….but I just can’t let it slide. I know I should be doing other things (like BAS lodgements or finalising my new business), but instead I sit here writing ranty blog posts because you choose to use my services, then sell the information I taught you, and pass my information off as your own to your business coaching clients.…  Read more

If you are a small business owner, an entrepreneur, a solopreneur, a mumpreneuer, the next Zuckerberg or a combination of all of these – you need to constantly upskill or fear getting left behind.  Or worse – get a knock on the door from the tax office because you have failed in some kind of business obligation that you had no idea about. And I am not just talking about…  Read more

I know, all the digital marketers, google analytics lovers and SEO guru’s are going to hate me. However my thoughts on blogging is the blog and the information shared needs to be useful, meaningful, relatable and not just the word accountant written 527 different ways just to cover yourself in SEO glory. “Timing is not everything when it comes to blog posts.” Sure, I think SEO (Search Engine Optimisation) is…  Read more

So you run an amazing business, you are growing your brand, you are starting to get amazing customers, you have loyal staff, you are known in your industry, things are bloody fantastic – and then you go and ruin it by posting a dubious question on social media. What the heck am I talking about? How can a flippant question or comment, posted innocently in a Facebook group possibly damage…  Read more

The honest truth about working parents – is that we don’t always get it right. We think we are getting it right, we think we are building the best future for our family….until our child mutters the words “But Mum, I just want to spend time with you” and a little piece of your heart breaks off and shatters into pieces on the floor. As a mother, and entrepreneur and…  Read more

Whilst I am not against International Women’s Day being on the 8th March and celebrating trail blazing women in the world, what I would like to do is explain why I choose to celebrate every day. Why perhaps I see being a women in business as a very normal occurrence and why instead, I choose to celebrate every opportunity that I seek and create – with no relevance to religion,…  Read more

As we wake up to another Fashion Brand going into administration, the question needs to be asked: What is the Future of the Retail store? Is it possible that a physical retail store will exist in 20 years time? Or is a profitable shop front a thing of the past? Smart Company have just released today news of David Lawrence going into voluntary administration, and in the past twelve months it…  Read more

My business is 4 years old (nearly – but I am an accountant so I round up!). I am about to release into the world my third website in 4 years. Am I crazy, or have the updates been necessary? Is a website still relevant in this digital age? Well let me give you my perspective on whether an accounting or bookkeeping business NEEDS a website. Last year, I attended…  Read more

Running a business, no matter how busy you are, does not give you the right to “mis-place” your manners. Common courtesy and respect seem to be not so common these days with the busy entrepreneur expecting, or perhaps it could even be classed as demanding, answers at the drop of a hat (and usually for free). So lets rewind a little bit and get old school for a minute. Do…  Read more

Customer Service is not something you set up when you start your business and then you forget about it. It is not programs and processes that you implement and you kick back and relax, simply because you assume your process is working. Recently we had a potential client contact us before Christmas and sadly the contact form on our website was not working. Cue customer service fail.  So their first…  Read more

There is so much choice when it comes to accounting software. So how do you choose the right one? How do you choose the accounting system for your business – the one you really need. So not the one everyone tells you that you need – but the accounting system which is the right fit for YOUR business? We face this question with every new client we see. Not to…  Read more

We see posts all the time asking “How do I choose an accountant?” or even worse “My accountant is ripping me off, who can you recommend?”. I can’t stress enough that any service provider, whether it is an accountant or anyone else, needs to be offering you value. What you need to firstly understand is that there are various types of accountants. If you are looking to get a tax…  Read more

I know when you start a business finances are tight and every cent is watched like a hawk but if I had a dollar for every time I heard a startup say “I couldn’t afford an accountant so I just googled the answer…but I think I have stuffed it up…can you fix it” – well let’s just say I wouldn’t be sitting here at 9:05pm writing this blog post from…  Read more

I know you are not an accountant, I know numbers are not your thing, I know tax invoices are not the most exciting topic, but sending out invalid invoices says a lot about your business – and it is not all good news. “I know I shouldn’t judge, but I hustle just as hard as the next entrepreneur, I work 60+ hours per week, have two kids, pay my taxes,…  Read more

I don’t consider sales to be a dirty word, however I value relationships, honesty and trust and expect that in return when it comes to selling. Seriously, I know you run a business – but that does not mean you need to push your sales on me or cold call me unexpectedly. Especially if you don’t know me, especially if you don’t bother researching me (gosh, at least get my…  Read more