Why being too focused on your “ideal client” is crippling your business

Sounds like it doesn’t make sense right? I mean you have spent ages thinking about your ideal client, who you want to work with, what kind of person they are, what they look like, how they think, where they hang out. So how can focusing on that ideal client cripple your business? Surely it should grow your business? Well here’s the thing. Your ideal clients should have the same attitudes…  Read more

Xero crashed and everyone lost their shit (except me)

Today, March 12th, 2018 Xero crashed.  And it was of epic proportions (well according to some).  Every second bookkeeper lost their shit five times over as Xero wasn’t back up and running within 30 minutes. I know it is an inconvenience, but really, it is out of our hands. “A problem is only a problem if you make it a problem.  So stop focusing on the problem, and start working…  Read more

Why your side hustle is killing your cash flow

So you have a side hustle – heck, most of us started the same way. Working in a “day job” and starting a business on the side. Using the cash from the day job to fund the start-up we hope will soon take off and then we can kiss goodbye to the 9-5 and finally be our own boss. Who wouldn’t want to live that dream? “Time and time again…  Read more

Don’t let Payroll bite you in the arse

So business is booming and you need to hire staff.  You should be so excited (and proud).  But payroll is not for the faint hearted #understatementoftheyear Even with the best accounting software in the palm of your hands (or pocket), payroll and employer obligations can be a minefield, and difficult to navigate. There are minimum wage requirements, payslips, withholding the right amount of tax, paying superannuation, overtime, bonuses, annual leave,…  Read more

Strategies to Avoid Costly Inventory Problems

Inventory is what makes your business grow, it’s what makes it tick. It is usually the largest asset on your balance sheet and your company’s biggest revenue-generator.  Without it, you wouldn’t be able to make sales if you are in retail operations. It goes without saying that poorly managed inventory can do serious damage to your bottom line. Businesses without clear strategies for streamlining the in AND out flow of goods…  Read more

The impact of a $2.50 mistake on your brand loyalty

Lets get the facts straight. I am a start-up business. I have been in business for nearly 5 years starting with 2 days per week, 3 days, now 5 days per week. I don’t have endless cash and I certainly don’t have spare money to pay for other business owners mistakes. Brand loyalty is earned and it can very easily vanish in an instant. You want to protect your brand,…  Read more

Ways an Accountant Can Save You Money

Many small business owners think they can save money by handling their financials themselves. While it’s a real asset to learn bookkeeping basics, cash flow management and your tax obligations, hiring an accountant to oversee your business finances has many benefits. “But why would I pay for an accountant or bookkeeper when I can just do it myself?  I am saving money.  Surely that is a good thing?” We hear this…  Read more

Use your Accounting Software to Boost Sales

If you thought your accounting software was just for tracking income and expenses, you’re losing out on an opportunity to improve your bottom line. Your accounting software can do so much more, and if used correctly, could boost your sales. By taking advantage of insights provided by your financial reporting, you’ll benefit from a more informed approach to marketing and customer service – and by making the most of all…  Read more

The hidden implications of moving from Sole Trader to Company Structure

So you want to move from a Sole Trader to a Company but you have quotes ranging from $500 to $3000.  Why is there such a drastic variance?  And what exactly are you getting for your money? “But the first question you need to answer is ..Do you even understand why you want to change structures?” Sure – you can change from a sole trader to a company, what seems to…  Read more

How Listening Can Lead To Loyalty

When was the last time you really listened to your clients, your customers, your suppliers, your contractors, your employees – and actually gave them what they really wanted? Now of course everything within reason – I mean I would like a million dollars, a holiday to the Bahamas and also a house that cleans itself. “But every day, it is often the simple things people do that wins my loyalty…  Read more

Why I won’t discount my rates: A Bookkeepers View

Each time I seem to go into a business Facebook group I see the same comment…. “My Bookkeeper/Accountant is over charging me – surely it is a simple job. Why are they so expensive? They are ripping me off.” Now, before I get my “ranty pants” on – let’s reverse this for a minute. Think about the service you offer and imagine how you would feel if people (who did…  Read more

Bookkeeping Basics for Small Business Owners

On average, small business owners spend 10 hours each week recording, organising, and processing financial transactions – everything from accounts receivable and payable, to employee payments, expense receipts and supplier invoices.  That doesn’t sound like Bookkeeping Basics to me! While the process may be time-consuming (and tedious!), effective bookkeeping is the foundation of sound financial management – which in turn, is the lifeblood of your business. Feeling overwhelmed by mountains…  Read more

Sales Training – The Fijian Way

Have you spent thousands of dollars attending courses and training programs on how to sell? On how to increase sales in your business? On the easiest way to sell? Anything to do with selling? “Well I am telling you right now, one trip to Fiji and you can learn all the lessons you need to makes your sales funnel electric.” Now I must admit, I am not a sales expert.…  Read more

Why a resume is not all that it is cracked up to be

Resumes. The old school way to judge someone based on what is written on a piece of paper. And you decide based on that information if you think they should work with you. Works every time right? WRONG. Well that is not how I hire staff. Not now, not ever. A resume doesn’t tell me your attitude – and your attitude will give me a far greater insight into you than any piece of…  Read more

Best Accounting Software for Small Business (the answer may surprise you)

Should I use Xero or MYOB or Quickbooks Online or Wave or Saasu or Freshbooks (the list goes on). This is a question we hear from small business owners every single week. So what is the best accounting software for a small business? “Now call me annoying – but I can’t answer that. And anyone who does, is not giving you an accurate answer.” #TRUTHBOMB So, um, if I can’t…  Read more

I made a mistake: I am human but I am not a failure

Contrary to popular belief – I don’t have ESP, I am not Wonder Woman, I do not have a magic wand and I don’t have super powers. I make mistakes. I am human. But I am not a failure. Recently, in the craziness that was end of financial year, BAS season, putting our house on the market and generally trying to be all things to all people, I made the…  Read more

Can Accounting Software Increase Your Profits?

Most small business owners who use accounting software quickly master the basics. They automate processes like invoicing and payroll, track expenses and view real time financial reports to manage cash flow and make better business decisions. But what many business owners don’t take advantage of are key insights that can improve customer care and increase sales. So we are talking the nitty gritty analysis.  What do those numbers actually mean…  Read more

Community Comes Before Competition (well it should)

I am a big believer that whilst I run my small business, community comes before competition. Relationships come before profit. And happiness comes before growth. Yes, I have over 100,000 competitors in the accounting & bookkeeping space in Australia alone – but I see those people as my mentors, my rocks, my shoulders to cry on, my support network to learn from and my community first and foremost. “Call me…  Read more

Why that “tax deduction” could be useless to you

The closer we get to 30 June and End of Financial Year – the more times I see the phrase “Buy now, so you can get a tax deduction this financial year”. I truly wonder how many unsuspecting business owners get sucked into this sales tactic – when they don’t even know or understand their tax position in the first place. “You see, a tax deduction is not the same…  Read more

Why would an accountant start a milestone card business?

Why would an accountant start a milestone card business? Because I feel like a failure. I see things on social media and I feel like the most imperfect person, and it stresses me out. When I see those “perfect mums” who are running a business, have the perfect home life, make perfect dinners, get enough sleep, have a social life, have time to work out and still build a successful…  Read more

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