The impact of a $2.50 mistake on your brand loyalty

Lets get the facts straight. I am a start-up business. I have been in business for nearly 5 years starting with 2 days per week, 3 days, now 5 days per week. I don’t have endless cash and I certainly don’t have spare money to pay for other business owners mistakes. Brand loyalty is earned and it can very easily vanish in an instant. You want to protect your brand,…  Read more

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