Chartered Accountants

How to appeal to startups

Stacey Price CA gave practical examples of how CAs can appeal to startups. Price charges up-front for a one-hour session on ‘understanding your financials’ and from that has an impressive conversion rate to ongoing clients.

“CAs should feel confident offering more holistic business advice,” Price said. “There are already a lot of people out there doing this who don’t have the qualification that you do.”