{"id":1723,"date":"2014-10-09T21:47:39","date_gmt":"2014-10-09T10:47:39","guid":{"rendered":"https:\/\/healthybusinessfinances.com.au\/?p=1723"},"modified":"2017-04-11T07:27:33","modified_gmt":"2017-04-10T21:27:33","slug":"6-tips-keeping-customers-happy","status":"publish","type":"post","link":"https:\/\/healthybusinessfinances.com.au\/6-tips-keeping-customers-happy\/","title":{"rendered":"6 tips to keeping customers happy"},"content":{"rendered":"

\"\"Happy customers\/clients are your best referral network.\u00a0<\/em><\/strong><\/h3>\n

They are your voice when you are not there.<\/p>\n

Yet it never ceases to amaze me how business owners forget about their existing customers and focus so hard on attracting new ones.<\/p>\n

Any client or customer that you have, no matter how big or small, no matter what size of client they are \u2013 are a valuable asset to your business.\u00a0<\/strong> Treat them with respect, courtesy, honesty and show them how important they are \u2013 and you will reap the rewards.<\/em><\/p>\n

Your happy customers will become your referral source.<\/h2>\n

They will show people your products and happily spread the news about your business \u2013 without costing you a cent in advertising spend.\u00a0 The same goes for service based businesses.\u00a0 Happy customers will gladly refer your business name on when someone they know asks for advice.\u00a0 Surely that is priceless and worth bottling.<\/p>\n

I also want to remind business owners that you just never know where you next customer is going to come from \u2013 it could be the person sitting next to you on the train, it could be the cleaner that comes to your house, it could be the gardener, it could be the lady next in line at the supermarket \u2013 so always be on your \u201cA Game\u201d.<\/p>\n

You are the best reflection of your business.<\/h2>\n

I want to give you an example<\/strong> of how the above referral system can work and how the \u201creflection of your business\u201d can work against you in the blink of an eye.<\/p>\n

Last week I put a call out on social media requesting help from any gardening or bobcat businesses as we had to clear out the front garden as we are doing a garden makeover.\u00a0 I was referred to a certain business.\u00a0 I wrote them a personal message saying what was required, stating I wasn\u2019t sure if they could help, however they had been recommended so I thought I would ask.\u00a0 I was impressed that they had been recommended.\u00a0 I was an instant new customer in waiting!\u00a0 But then the response I got was \u201cwe are horticulturalists not rubbish removalists\u201d \u2013 no mention of my name, no hello, no thanks but we can\u2019t help, no suggestions of anyone else they knew that could help.<\/p>\n

What was my response?? Very unimpressed, and I will not be referring their name to anyone in the future that is looking to utilize a gardening business.<\/p>\n

So from such a simple response \u2013 they have lost a potential customer from not only following their business but also being that priceless referral source.<\/p>\n

Here are some simple tips to keeping your current customers happy:<\/strong><\/p>\n

    \n
  1. Remember you are the voice of your business \u2013 always be courteous, polite and respectful to anyone.<\/li>\n
  2. Think of your clients\/customers at pivotal points in the year \u2013 whether it is Xmas, Easter, your business anniversary.\u00a0 Send out a card or a thank-you note \u2013 the simple things are often the most valued.<\/li>\n
  3. Have a way to thank the people who do refer work your way. \u00a0It can be an email, a phone call, a post card.\u00a0 That personal touch really goes a long way.<\/li>\n
  4. Keep your clients and customers informed \u2013 tell them of your specials, send them links to articles that are relevant, send them a newsletter providing useful insights.<\/li>\n
  5. Where possible \u2013 take an interest in your clients businesses.\u00a0 Ask them how they are going, help celebrate their wins, think about if you can you help with any of their pain points.<\/li>\n
  6. Build up relationships with other service providers in similar industries to yourself.\u00a0 So for me for example – I am not a tax agent, however I have a database of tax agents in various locations that I can refer my clients to.\u00a0 I take that hard work out of the equations for them in thinking about how to find a tax agent.<\/li>\n<\/ol>\n

    Here at Healthy Business Finances<\/a>, we believe that to run a successful business you need to have a great team around you.\u00a0 Your clients\/customers are part of that team.<\/p>\n

    Customers are an asset that you should nurture and grow.<\/h2>\n","protected":false},"excerpt":{"rendered":"

    Treat customers with respect, courtesy, honesty and show them how important they are \u2013 and you will reap the rewards.<\/p>\n","protected":false},"author":10,"featured_media":5253,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[104,40],"tags":[400,401],"jetpack_publicize_connections":[],"acf":[],"yoast_head":"\n6 tips to keeping customers happy<\/title>\n<meta name=\"description\" content=\"Happy customers are the best referral network. They are your voice when you are not there. 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