Tag: marketing

In these difficult times, you may find your business slowing down and sales harder to come by. Given this trend, establishing and maintaining connections with existing and potential customers have become more important than ever. So here are some simple tips to help you step up your marketing game: 1. Strengthen your social media presence. With the extended lockdowns and social distancing rules in place, it is the perfect time…  Read more

From Mac computers to make-up, here are six examples of super-strong brands that have nailed their marketing.  So what can small business owners like us learn from their marketing success?   If you look at their histories and analyse the pivotal moments, you’ll find parallels and pick up tips on how your business  can follow in their footsteps and stand on the shoulders of giants. 1. Apple’s call to arms…  Read more

Advertising is an essential component of success for any business. Proper advertising ensures more sales, but if you choose the wrong options, it can be a very expensive outlay for no return at all. “Most small businesses just think “too bloody expensive” when they think of advertising, so it is time to look outside the box and find the right kind of advertising for your business.” Let’s look at five…  Read more