Why being too focused on your “ideal client” is crippling your business

Sounds like it doesn’t make sense right? I mean you have spent ages thinking about your ideal client, who you want to work with, what kind of person they are, what they look like, how they think, where they hang out. So how can focusing on that ideal client cripple your business? Surely it should grow your business? Well here’s the thing. Your ideal clients should have the same attitudes…  Read more

Why I won’t discount my rates: A Bookkeepers View

Each time I seem to go into a business Facebook group I see the same comment…. “My Bookkeeper/Accountant is over charging me – surely it is a simple job. Why are they so expensive? They are ripping me off.” Now, before I get my “ranty pants” on – let’s reverse this for a minute. Think about the service you offer and imagine how you would feel if people (who did…  Read more

Bookkeeping Basics for Small Business Owners

On average, small business owners spend 10 hours each week recording, organising, and processing financial transactions – everything from accounts receivable and payable, to employee payments, expense receipts and supplier invoices.  That doesn’t sound like Bookkeeping Basics to me! While the process may be time-consuming (and tedious!), effective bookkeeping is the foundation of sound financial management – which in turn, is the lifeblood of your business. Feeling overwhelmed by mountains…  Read more

Why that “tax deduction” could be useless to you

The closer we get to 30 June and End of Financial Year – the more times I see the phrase “Buy now, so you can get a tax deduction this financial year”. I truly wonder how many unsuspecting business owners get sucked into this sales tactic – when they don’t even know or understand their tax position in the first place. “You see, a tax deduction is not the same…  Read more

Are you still deemed to be successful after going into Liquidation?

Why do I ask? Is my business in trouble? Hell no. But today I went to a Business Chicks breakfast where I heard from America’s original #girlboss Sofia Amoruso. She started the Nasty Gal empire along with a bit of a Girl Boss revolution in America. She has a podcast, fashion empire, books, soon to be released series on Net Flix – amongst other things. Well that was until a…  Read more

Stop criticising accountants – you clearly haven’t met the right one

Every single week I see people bitch and moan about the prices accountants charge, that they are too expensive, that the individual (or business owner) is not getting value, that people don’t understand what the accountant actually does, or even worse – that accountants just push buttons that you can do yourself so really are not worth their time. Now let me reverse this just for a minute. How would…  Read more

Business is booming – so where the F$%K is all your money?

Calling all business owners, entrepreneurs, solopreneurs, mumpreneurs, dadpreneurs – or any other fancy titles that are out there at the moment – the sooner you realise that profit is not the same as cash – the sooner you will start to plan for a fabulous financial future. You see here is the thing – I speak to business owners all the time who simply get frustrated (*insert swear words here…  Read more

6 tips to stay in Control of your Cash Flow with Confidence

Cash Flow is the major cause 56% of small businesses don’t survive past their 5th birthday. It is time to turn the tables on that horrific statistic and be in charge of your cash flow (with confidence) and remove the stigma and fear around asking for your invoices to be paid. The first thing to consider is that cash flow is not just chasing debtors. Cash flow is understanding – when…  Read more

Dear Random (who doesn’t want to pay for my services)

Dear Random Stranger (who doesn’t want to pay for my services) Thanks for you phone call tonight at 5:55pm (on a Friday) and asking me if I have 5 minutes for…. “just a really simple GST question”. Whilst I appreciate that you think your question may only take five minutes of my time, the reason it takes five minutes of my time is because I have a lot of skills…  Read more

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