Why being too focused on your “ideal client” is crippling your business

Sounds like it doesn’t make sense right? I mean you have spent ages thinking about your ideal client, who you want to work with, what kind of person they are, what they look like, how they think, where they hang out. So how can focusing on that ideal client cripple your business? Surely it should grow your business? Well here’s the thing. Your ideal clients should have the same attitudes…  Read more

The impact of a $2.50 mistake on your brand loyalty

Lets get the facts straight. I am a start-up business. I have been in business for nearly 5 years starting with 2 days per week, 3 days, now 5 days per week. I don’t have endless cash and I certainly don’t have spare money to pay for other business owners mistakes. Brand loyalty is earned and it can very easily vanish in an instant. You want to protect your brand,…  Read more

Why I won’t discount my rates: A Bookkeepers View

Each time I seem to go into a business Facebook group I see the same comment…. “My Bookkeeper/Accountant is over charging me – surely it is a simple job. Why are they so expensive? They are ripping me off.” Now, before I get my “ranty pants” on – let’s reverse this for a minute. Think about the service you offer and imagine how you would feel if people (who did…  Read more

Why that “tax deduction” could be useless to you

The closer we get to 30 June and End of Financial Year – the more times I see the phrase “Buy now, so you can get a tax deduction this financial year”. I truly wonder how many unsuspecting business owners get sucked into this sales tactic – when they don’t even know or understand their tax position in the first place. “You see, a tax deduction is not the same…  Read more

Why would an accountant start a milestone card business?

Why would an accountant start a milestone card business? Because I feel like a failure. I see things on social media and I feel like the most imperfect person, and it stresses me out. When I see those “perfect mums” who are running a business, have the perfect home life, make perfect dinners, get enough sleep, have a social life, have time to work out and still build a successful…  Read more

Are you still deemed to be successful after going into Liquidation?

Why do I ask? Is my business in trouble? Hell no. But today I went to a Business Chicks breakfast where I heard from America’s original #girlboss Sofia Amoruso. She started the Nasty Gal empire along with a bit of a Girl Boss revolution in America. She has a podcast, fashion empire, books, soon to be released series on Net Flix – amongst other things. Well that was until a…  Read more

Business is booming – so where the F$%K is all your money?

Calling all business owners, entrepreneurs, solopreneurs, mumpreneurs, dadpreneurs – or any other fancy titles that are out there at the moment – the sooner you realise that profit is not the same as cash – the sooner you will start to plan for a fabulous financial future. You see here is the thing – I speak to business owners all the time who simply get frustrated (*insert swear words here…  Read more

6 tips to stay in Control of your Cash Flow with Confidence

Cash Flow is the major cause 56% of small businesses don’t survive past their 5th birthday. It is time to turn the tables on that horrific statistic and be in charge of your cash flow (with confidence) and remove the stigma and fear around asking for your invoices to be paid. The first thing to consider is that cash flow is not just chasing debtors. Cash flow is understanding – when…  Read more

Business exhaustion is not a measure of Success

Your level of exhaustion should not be used to measure your level of success. So many business owners I speak to – whether that be on social media or in person, tell me that they are just so exhausted.  Their business is consuming every waking minute, and even those minutes where you should be sleeping you are instead running all your business scenarios through your head.  It never ends. I…  Read more

Keeping receipts for 4 years….HOW??

  Do you at times feel like you are drowning in paperwork? Do you have folders and in trays and filing cabinets filled with receipts, invoices, bills, statements…..or a combination of all of those? So what if I told you to rewind to 4 years ago and find me a receipt to prove a purchase…could you do it?  And if you could do it how long would it take you?…  Read more

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