From Mac computers to make-up, here are six examples of super-strong brands that have nailed their marketing. So what can small business owners like us learn from their marketing success? If you look at their histories and analyse the pivotal moments, you’ll find parallels and pick up tips on how your business can follow in their footsteps and stand on the shoulders of giants. 1. Apple’s call to arms… Read more
If I see another “I have Marie Kondo’d my wardrobe” after the recent release of Marie Kondo’s hit Netflix series I think I will lose my mind. So instead of taking that option (as it would be quite the contradictory reaction to the Marie Kondo rule of “Sparking Joy” phenomenon), if you can’t beat them, join them hey? So if you have the time to organise your activewear drawer and fold all… Read more
Most people are familiar with a job interview: a nervous candidate meets with an employer, answers a series of questions about their experience, strengths, weaknesses and education, and sometimes takes an aptitude test. Employers have used employment interviews to choose between potential candidates since, well since before I even got my first job which is a long time ago now. But there is only so much you can learn about… Read more
Reflection: “2018 the year that was.” When we run our own business, we look forward to working with amazing clients, we look forward to building a team, we look forward to earning what we are worth and we look forward to doing it all with a smile on our face. “Naive? Maybe. Or am I just asking too much of myself? Probably.” 2018 saw some big leaps for our… Read more
Good news for small business owners: according to the US Small Business Administration, nearly 80% of small businesses survive their first year. However, that number begins to drop as time rolls on. Only half of small businesses pass the five year mark, and a mere third celebrate their tenth anniversary. Taking some positive steps in those early days to create a good foundation in your business is essential for a… Read more
Too many businesses brush over their job descriptions, and then wonder why they get so many unqualified applicants. Don’t make the same mistake. Let me give you some tips so you can write job descriptions that attract the best candidates (ie. the ones you actually want on your team). Rule Number 1. Don’t Exaggerate Companies know that attracting the best job candidates means they have to sell their company’s… Read more
Sale. Supply. Invoice. Waiting…….. waiting…….waiting……OVERDUE notice….. waiting……waiting. PAID. Is this what happens in your business? Meanwhile, the bills associated with business keep coming in, and you are expected to produce money from no where. Sound familiar. Steady, reliable cash flow is crucial for the survival of any small business – so taking steps to ensure your customers pay promptly should be a key priority. When your clients consistently pay on… Read more
Those who know me, know that I am on social media, be it blogging, facebook, instagram, facebook groups, you name it I am around. It may be sharing insights or tips, or promoting my business, or even sharing the adventures that are my life. Social media is such a large part of who Healthy Business Finances. It is vital for most businesses. But where do you start? You won’t build… Read more
Ever dreamed of starting a family business? Investing in a start-up opportunity with friends? Starting a business from scratch with your mates? Can a family business stand the test of time? Businesses owned and operated by families can have incredible staying power. Volkswagen, Samsung, and Nike – all family-owned companies – are among the world’s most successful, leading brands. “Working with family can be the best, but it can be… Read more
It can be a challenge for new business owners to find a bank that will approve them for even a small business loan. Most will see a startup company as too high a risk to qualify for corporate lending. A credit card can serve as a short term solution for small scale financing, offering entrepreneurs a “foot in the door” with a lender. Think of it as a chance to… Read more
Networking – just the word itself can create fear and dread in so many people. You are required to stand around and talk about yourself, you have to talk to complete strangers, there is generally no where to hide and half the time you just never meet anyone worthwhile. “Networking can be a total waste of time. But your attitude towards networking will either hold you back, or provide you… Read more
Every year there are awards for various industries and the Accounting and Finance industry is no different. So why do I enter awards? Is it worth my time, effort and money (and yes, some of them are certainly not free). And what do I, or my business, actually get out of it? “These are question I get asked each year, and for the life of me I used to think… Read more
Being open to new possibilities is a positive trait shared by most entrepreneurs – but saying yes to all the people you meet and opportunities that come your way can get you & your business into trouble. When was the last time you said NO in your business life? When we overcommit – especially when we take on projects that don’t actually benefit our business – our stress can hit… Read more
In this day and age customer loyalty can make or break a business. Service based or product based, if you don’t build genuine relationships with your customers, they will just go elsewhere. You need to pay attention to your customers smallest desires and you will have them for life. The rise of social media can make it feel like we have relationships with our customers or clients, but we all… Read more
After ten days in the USA (part conference, part holiday) I returned back to Australia yesterday. When you run your own business, recovering from jet lag over several days is just not an option. I need to be back on deck and 110% on my game by tomorrow. So how do I banish Jet Lag? Firstly, assuming you won’t suffer from jet lag is really not a great strategy. Whilst… Read more
As a business owner, for the past 5 years I have been running my financial coaching, accounting, training & bookkeeping business. And whilst it continues to grow and be successful, I have never had a stress free holiday in that time. I was always constantly attached to my laptop/iPad/phone and had to be on call for clients every day because my business was me. “I had created a monster. The… Read more
Sounds like it doesn’t make sense right? I mean you have spent ages thinking about your ideal client, who you want to work with, what kind of person they are, what they look like, how they think, where they hang out. So how can focusing on that ideal client cripple your business? Surely it should grow your business? Well here’s the thing. Your ideal clients should have the same attitudes… Read more
So you have a side hustle – heck, most of us started the same way. Working in a “day job” and starting a business on the side. Using the cash from the day job to fund the start-up we hope will soon take off and then we can kiss goodbye to the 9-5 and finally be our own boss. Who wouldn’t want to live that dream? “Time and time again… Read more
Now, to be honest, I never thought I would write an article about how a car salesman has great customer service. Sounds like a total contradiction right? But the entire experience I recently had with buying a new car just warrants a blog post. So what can business owners learn about customer service from a car salesman I hear you ask? Let’s face it – you don’t believe me and… Read more
Advertising is an essential component of success for any business. Proper advertising ensures more sales, but if you choose the wrong options, it can be a very expensive outlay for no return at all. “Most small businesses just think “too bloody expensive” when they think of advertising, so it is time to look outside the box and find the right kind of advertising for your business.” Let’s look at five… Read more